Sony launched the original PlayStation Portable in December 2004 in Japan. Seven years ago the design of the PSP was super sexy with the glossy widescreen and the black case. Yesterday Sony unveiled the next generation PSP dubbed PS Vita. The PS Vita has stunning hardware specifications. The highlights include quad-core CPU, 5-inch OLED display, quad-core graphics and a backside touch pad. The PS Vita has mind-blowing performance, but comes in an only slightly updated packaging. With 18.6mm it is just a fat black brick that looks out-dated when put next to most tablets on the market today. Sony's own upcoming tablets S1 and S2 do look sexy. Sony still knows how to do it, but failed in my opinion to induce the "must have" into the PS Vita.
The name also is not great. I find it too soft for something that has the most performance of any portable gaming console. Unless Sony is revising the PS Vita until launch I do not see major demand passed hard-core gamers and early adopting Sony fanboys. Apple will be able to continue grab market share from Sony in the mobile gaming space, especially as an iPod touch or even more an iPhone have much more usage value beyond gaming. For most casual gamers the performance of the iOS devices is enough. Sony might be even in more trouble in case Apple decides to aggressively go after hard-core gamers with a special iPod touch for gamers. An iPod touch with performance that comes close to the PS Vita would kill the PS Vita in its tracks.