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RIM joins Nokia in the Hurt Locker, but RIM has Escape Route

Jun 17 2011, 9:41am CDT | by , in News | Mobile Phones

RIM joins Nokia in the Hurt Locker, but RIM has Escape Route

BlackBerry maker RIM Q1 numbers missed analyst estimates. Revenue declined 12% compared to previous quarter.

RIM announced their quarterly earnings yesterday. They missed the analyst targets and the revenue declined compared to the previous. Still things are not extremely bad as revenues are still higher (16%) when compared to the same quarter last year. Still RIM announced measures to streamline the business including headcount reduction. RIM is though in the hurt locker together with Nokia.

Both were leaders now the massive growth of Android and Apple smartphones is forcing them to change. Nokia chose to buddy up with Microsoft to find a way out. RIM in my mind did something much smarter. They picked up a hot operating system company called QNX. The RIM PlayBook is the first device that is running QNX and its a decent success. RIM sold already 500,000 PlayBooks.

Now RIM needs to get their smartphones as well on the new QNX platform. This is more difficult and as RIM gets ready to release another release of BlackBerry OS this summer will likely happen earliest in 2012. What's then still missing is a competitive eco-system providing apps and media. 

The number of die-hard CrackBerries is deteriorating and this could accelerate with the release of Apple's iMessage this fall. Many see iMessage to compete directly with RIM's BlackBerry messaging service that made RIM what it is today. 


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