Disney Pixar's original Cars movie came out 2006. It was doing ok at the box office, but according to a recent Wired article the real story behind Cars is the merchandising. Believe it or not Cars is the largest Pixar merchandising franchise pulling in $8 billion so far. It is the fourth largest merchandise franchise at Disney overall.
Cars is apparently a 100% fit for 2-8 year old boys around the globe. Just this week my two and a half year old sun got a Cars Water Gun from his aunt. He does not care though not yet about the Cars characters.
Cars 2: The Video Game maintains the film’s look and feel while expanding on the spy-driven plot line. Players will jump into the Cars 2 universe with many of their favorite Cars personalities in locations around the globe.
In Cars 2: The Video Game, players enroll in an international spy training academy known as C.H.R.O.M.E. (Command Headquarters for Recon Operations and Motorized Espionage). As part of their international training to become world class spies, players will participate in simulated daring missions using assorted high-tech gadgetry in their effort to outpace and slow down the competition, and ultimately become the world’s fastest racecar.
Fans will choose from more than 20 different characters to play, including classic favorites like Mater the tow truck and Lightning McQueen, along with new challengers, such as Finn McMissile and Holley Shiftwell. Fans will also recognize familiar voices while playing Cars 2: The Video Game with a celebrity voice cast including Larry the Cable Guy returning as Mater, Emily Mortimer as Holley Shiftwell, Tony Shalhoub reappearing as Luigi and John Turturro as Francesco Bernoulli. In addition, the endless action will take players beyond Radiator Springs to experience exotic locales across the globe including Tokyo, London and Italy.
The game supports up to four players in split-screen and features connectivity with the World of Cars Online, a free-to-play browser-based, virtual world tied to the hit Disney•Pixar animated Cars universe.
Cars 2: The Video Game was developed by Avalanche Software in collaboration with the filmmakers at Pixar Animation Studios. It features full 3D support for the PlayStation®3 computer entertainment system and is also available on the Xbox 360® video game and entertainment system from Microsoft, Wii™, Nintendo DS™ and PC/MAC. The console versions are all rated E 10+, while the Nintendo DS version is rated E for Everyone by the Entertainment Software Rating Board (ESRB). The Wii, PlayStation®3 system and Xbox 360 versions are available for a suggested retail price of $49.99, while the Windows-based PC/Mac, and Nintendo DS versions are available for $29.99.