Menu
Anna Kendrick is New Private Photo Leak

Anna Kendrick is New Victim in Private Photo Leak

GoPro Hero 4 records 4K Video at 30fps

GoPro Hero 4 records 4K Video at 30fps

Wrist Camera Drone Nixie is the Selfie Future

Wrist Camera Drone Nixie is the Selfie Future

[titl]

Behati Prinsloo is Naked in new Maroon 5 Video

Emily Ratajkowski Stuns on Cosmo Cover

Emily Ratajkowski Stuns on Cosmo Cover

Green Lantern 2D Earning More Than 3D

Jun 23 2011, 6:27pm CDT | by , in News | Home Entertainment

Even with the 3D price premium...

Green Lantern 2D Earning More Than 3D
 
 
Full Story

Green Lantern 2D Earning More Than 3D

In a remarkable twist of fate, one of the most anticipated 3D action flicks is not really doing it for moviegoers.

Green Lantern wasn't a flop by any means. Its opening weekend saw box office revenue of more than $53.4 million. But what is curious about that figure is the breakdown of 2D tickets versus 3D tickets.

According to research group BTIG, the latest DC Comics-inspired popcorn fest received 55% of its ticket sales from people who saw it in 2D. Only 45% of the revenue came from those paying for the 3D experience.

That's a bad sign for 3D, for sure, but it's even worse when you realize that 3D movie tickets cost a good premium over 2D movie tickets.

The end result in terms of actual viewers is that only 36.4% of Green Lantern moviegoers saw the 3D version. A whopping 73.6% of attendees went for the more basic 2D version.

This is the same scenario as Kung Fu Panda 2, which also saw a vast majority of audiences not willing to pay the 3D premium. And Kung Fu Panda 2 was available on more 3D screens than was Green Lantern. The former premiered on 3,979 3D-equipped screens, while the latter only hit 3,200.

So what does this mean for the future of 3D? This isn't just a fluke; it seems to be a trend at this point.

BTIG analyst Richard Greenfield summed up his group's take on the numbers, saying in a statement, "There simply is not enough demand domestically for most movies in 3D to have them occupy 4,000 3D screens. We sense U.S. exhibitors have already over-expanded their 3D-screen footprint."

Via Hollywood Reporter.

Updates

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.

 

 

Comments

blog comments powered by Disqus

Latest stories

Windows 10 Unveiled
Windows 10 Unveiled
Microsoft just dropped a big bomb. The company announced Windows 10. Microsoft just killed the name Windows 9 for the next major Windows release.
 
 
Jerry Seinfeld revealed Season 5 Line-up for Comedians getting Coffee
Jerry Seinfeld revealed Season 5 Line-up for Comedians getting Coffee
Jerry Seinfeld dropped the names of comedians he will feature on season 5 in his fantastic web series Comedians in Cars Getting Coffee.
 
 
Cara Delevingne Leads Chanel Feminist Demo
Cara Delevingne Leads Chanel Feminist Demo
Chanel's designer Karl Lagerfeld again beat everyone in staging the coolest fashion show in Paris. He had his models fake a feminist demonstration. See the pics.
 
 
Kandi Burruss Says She is Not Pregnant
Kandi Burruss Says She is Not Pregnant
Kandi Burruss Says She is Not Pregnant