Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek

Trending

Filed under: News | Home Entertainment

 

Green Lantern 2D Earning More Than 3D

Even with the 3D price premium...

Jun 23 2011, 6:27pm CDT | by

Green Lantern 2D Earning More Than 3D
 
 

In a remarkable twist of fate, one of the most anticipated 3D action flicks is not really doing it for moviegoers.

Green Lantern wasn't a flop by any means. Its opening weekend saw box office revenue of more than $53.4 million. But what is curious about that figure is the breakdown of 2D tickets versus 3D tickets.

According to research group BTIG, the latest DC Comics-inspired popcorn fest received 55% of its ticket sales from people who saw it in 2D. Only 45% of the revenue came from those paying for the 3D experience.

That's a bad sign for 3D, for sure, but it's even worse when you realize that 3D movie tickets cost a good premium over 2D movie tickets.

The end result in terms of actual viewers is that only 36.4% of Green Lantern moviegoers saw the 3D version. A whopping 73.6% of attendees went for the more basic 2D version.

This is the same scenario as Kung Fu Panda 2, which also saw a vast majority of audiences not willing to pay the 3D premium. And Kung Fu Panda 2 was available on more 3D screens than was Green Lantern. The former premiered on 3,979 3D-equipped screens, while the latter only hit 3,200.

So what does this mean for the future of 3D? This isn't just a fluke; it seems to be a trend at this point.

BTIG analyst Richard Greenfield summed up his group's take on the numbers, saying in a statement, "There simply is not enough demand domestically for most movies in 3D to have them occupy 4,000 3D screens. We sense U.S. exhibitors have already over-expanded their 3D-screen footprint."

Via Hollywood Reporter.

iPad Air Giveaway. Win a free iPad Air.

You Might Also Like

Updates

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.

 

 

Comments

blog comments powered by Disqus

Latest stories

Carmelo Anthony, Manning Brothers Invest in SeatGeek
Carmelo Anthony, Manning Brothers Invest in SeatGeek
Carmelo Anthony and the Manning brothers -- Peyton and Eli -- are among the new investors of SeatGeek, a search engine for sports and entertainment tickets.
 
 
Peyton Manning Fined For Taunting D.J. Swearinger
Peyton Manning Fined For Taunting D.J. Swearinger
Denver Broncos quarterback Peyton Manning was fined $8,268 for taunting on Aug. 28. Manning got in Houston Texans safety D.J. Swearinger's face after the former converted on a 29-yard touchdown pass to Broncos wide receiver Emmanuel Sanders in the second quarter of their preseason game on Aug. 23.
 
 
Mila Kunis: Ashton’s Ace-Worthy Babe with a Bod and a Bump
Mila Kunis: Ashton’s Ace-Worthy Babe with a Bod and a Bump
The Natural Nikita who is Nice and Normal enough to say No sometimes…
 
 
Apple Announces September 9th iPhone 6, iWatch Event
Apple Announces September 9th iPhone 6, iWatch Event
Apart from the iPhone 6 and 6L, we’re also expecting Apple to announce the iWatch.
 
 
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.