Low-end iPhone rumor got revived last week.
Bloomberg caused quite some attention with their iPhone 5 rumor report last week. A point in the report we did not pay attention too was the bit about the iPhone Lite. Apple is supposed to work on a low-cost iPhone for developing countries. It would have the capabilities of the iPhone 4, but come in a smaller housing.
Don't Miss: Victoria's Secret Fashion Show 2016
I do not think that is going to happen. Apple has already a budget iPhone. It is called the iPhone 3GS. If the 3GS is good enough for Americans on a budget, it is definitely also working for users in developing countries. Making an iPhone 3GS is for Apple sure already super cheap. It is more a question about Apple attacking the market in developing countries or not. They already have the device to do it. The question is if it is the right thing to do for Apple. The iPhone is considered a status symbol in developing countries. An affordable iPhone for everyone would dilute this unique market position and could actually hurt the bottom line.