Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek

Trending

Filed under: News | Gaming

 

The Home Video Version Of Rio Just Got Angry (Birds)

Angry Birds continues its Hollywood partnership

The Home Video Version Of Rio Just Got Angry (Birds)
 
 

Don't be surprised if when you open up your DVD or Blu-ray copy of 20th Century Fox's animated hit Rio, it feels like there's a bundle of rage packed inside.

That is because the equally-cutesy bird phenomenon Angry Birds is included, in the first mobile-game-home-video retail partnership of its kind.

Each copy of the home video version of the hit animated film will come with a special code that users can redeem on the Android Market, iTunes App Store, or for a PC or Mac computer.

The code provides access to 15 exclusive new levels in everyone's favorite bird-slinging, pig-smashing game, Angry Birds.

It's the first time that an Android or iPhone game has been tied into the DVD/Blu-ray release of a major Hollywood picture.

Back when Angry Birds first started to take off, developer Rovio said it had ambitions to make connections in Hollywood. It seemed like a pipe dream at the time, but it actually became a reality with Rio.

Angry Birds has broken all kinds of barriers already, managing to get partnerships with retailers, device makers, toy manufacturers, and even 20th Century Fox.

The deal with Rio started around the theatrical release of the movie. A special version of the game called Angry Birds Rio was released in time with the release, and provided an actual storyline to the mobile game for the first time.

"They have a worldwide phenomenon in the Angry Birds game, and we have the colorful, beautiful movie all about birds. … We are going to continue the relationship," said 20th Century Fox Home Entertainment's Mary Daily, as quoted by USA Today.

You Might Also Like

Updates

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.

 

 

Comments

blog comments powered by Disqus

Latest stories

George W. Bush made a Funny Ice Bucket Challenge Video
George W. Bush made a Funny Ice Bucket Challenge Video
Even former US presidents get into the viral Ice Bucket Challenge. Watch George W. Bush getting a cold shower below.
 
 
Nicki Minaj Anaconda Beats Miley Video Record
Nicki Minaj Anaconda Beats Miley Video Record
Nicki Minaj's Butt beats Miley Cyrus naked body in music video showdown of the year.
 
 
Miranda Lambert Promotes Crystal Light Randarita Drink
Miranda Lambert Promotes Crystal Light Randarita Drink
Is the Randarita really a drink for a country girl? I am not sure. It is definitely not something I would drink ever.
 
 
Jennifer Lopez: Jenny is Worth Every Penny
Jennifer Lopez: Jenny is Worth Every Penny
The Luscious Latina with Lots of Luck and the Lovely Looks of a Lithe Lady
 
 
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.