The Home Video Version Of Rio Just Got Angry (Birds)

Don't be surprised if when you open up your DVD or Blu-ray copy of 20th Century Fox's animated hit Rio, it feels like there's a bundle of rage packed inside.

That is because the equally-cutesy bird phenomenon Angry Birds is included, in the first mobile-game-home-video retail partnership of its kind.

Each copy of the home video version of the hit animated film will come with a special code that users can redeem on the Android Market, iTunes App Store, or for a PC or Mac computer.

The code provides access to 15 exclusive new levels in everyone's favorite bird-slinging, pig-smashing game, Angry Birds.

It's the first time that an Android or iPhone game has been tied into the DVD/Blu-ray release of a major Hollywood picture.

Back when Angry Birds first started to take off, developer Rovio said it had ambitions to make connections in Hollywood. It seemed like a pipe dream at the time, but it actually became a reality with Rio.

Angry Birds has broken all kinds of barriers already, managing to get partnerships with retailers, device makers, toy manufacturers, and even 20th Century Fox.

The deal with Rio started around the theatrical release of the movie. A special version of the game called Angry Birds Rio was released in time with the release, and provided an actual storyline to the mobile game for the first time.

"They have a worldwide phenomenon in the Angry Birds game, and we have the colorful, beautiful movie all about birds. … We are going to continue the relationship," said 20th Century Fox Home Entertainment's Mary Daily, as quoted by USA Today.

Updates

Best webOS Magazine Apps

Source: PreCentral.net

Magazines…we have seen them come and go, having a short shelf life on the TouchPad. Premium magazine apps like People, Time and Sport Illustrated have all left the webOS app catalog blaming too low subscription rates to really stay on the platform. Doe ...
Full article at: PreCentral.net  More like this  6 hours ago, 6:46pm CDT

Motorola releases Android 4.0 demo videos with new UI

Source: Phandroid

We might not be calling it MotoBlur anymore, but that doesn’t mean that we are going to start liking it better. Manufacturer UIs are rarely cool to the hard-core Android fan, especially with Motorola’s. But the c ...
Full article at: Phandroid  More like this  9 hours ago, 3:37pm CDT

What to Do: Android

Source: Ripten Videogame Blog

This week is going to be a mish mash of games for WTD. I’ve done plenty of theme weeks, but not this time boys and girls. This time we rock a veritable grab bag of interesting fun stuff. Without being too verbose I will wind right up for game number ...
Full article at: Ripten Videogame Blog  More like this  10 hours ago, 2:11pm CDT

Don't miss ...

• More Gaming Stories
• I4U News Homepage