Filed under: News | Gaming


The Home Video Version Of Rio Just Got Angry (Birds)

Angry Birds continues its Hollywood partnership

Jul 1 2011, 4:15pm CDT | by

The Home Video Version Of Rio Just Got Angry (Birds)

Don't be surprised if when you open up your DVD or Blu-ray copy of 20th Century Fox's animated hit Rio, it feels like there's a bundle of rage packed inside.

That is because the equally-cutesy bird phenomenon Angry Birds is included, in the first mobile-game-home-video retail partnership of its kind.

Each copy of the home video version of the hit animated film will come with a special code that users can redeem on the Android Market, iTunes App Store, or for a PC or Mac computer.

The code provides access to 15 exclusive new levels in everyone's favorite bird-slinging, pig-smashing game, Angry Birds.

It's the first time that an Android or iPhone game has been tied into the DVD/Blu-ray release of a major Hollywood picture.

Back when Angry Birds first started to take off, developer Rovio said it had ambitions to make connections in Hollywood. It seemed like a pipe dream at the time, but it actually became a reality with Rio.

Angry Birds has broken all kinds of barriers already, managing to get partnerships with retailers, device makers, toy manufacturers, and even 20th Century Fox.

The deal with Rio started around the theatrical release of the movie. A special version of the game called Angry Birds Rio was released in time with the release, and provided an actual storyline to the mobile game for the first time.

"They have a worldwide phenomenon in the Angry Birds game, and we have the colorful, beautiful movie all about birds. … We are going to continue the relationship," said 20th Century Fox Home Entertainment's Mary Daily, as quoted by USA Today.

You Might Also Like


Shopping Deals


<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at




blog comments powered by Disqus

Latest stories

Dina Lohan Pleads Guilty
Dina Lohan Pleads Guilty
Dina Lohan, mother of Lindsay Lohan pleaded guilty in court on Tuesday. Her sentence in the DWI case is expected to be announced on June 3rd.
California Gray Wolf to be rescued from Extinction
California Gray Wolf: California to Protect Gray Wolf
The California gray wolf is headed for extinction if it is not protected from being killed by ranchers. The rescue effort will need the implementation of laws.
Catherine Zeta-Jones and Michael Douglas are Together Again
Catherine Zeta-Jones and Michael Douglas are Together Again
Catherine Zeta-Jones and Michael Douglas had separated last year. Yet they appeared together as a couple at The Library premiere and posed for the photographers.
AC/DC News about Calling it a Day Not True
AC/DC News about Calling it a Day Not True
The news about AC/DC calling it a day is simply not true. It’s just that one of the band members is a little sick and taking time off from tours.

The Hottest Photos of Victoria's Secret Fashion Show 2013


Viral Stories the Web