Samsung owns over 60% of 3D TV Market in US: NPD

Samsung today announced that it has surpassed the 60% market share threshold in the U.S. 3D TV market, according to newly released revenue and unit sell-through data from market research company The NPD Group. 

Specifically, for the time period May 22-June 18, 2011, Samsung has a unit and dollar share of 61% in the 3D TV market, which includes both LED and Plasma 3D TVs. In addition, according to NPD’s Retail Tracking Service, Samsung has over 50% unit and dollar market share for April to May, 2011. 

Samsung has attacked the 3D market with the broadest range of models. A lot of 3D TVs though are sold these days indirectly. Meaning consumers are buying a new TV and 3D is just a feature that happens to be inside. 

Samsung is pushing very hard active shutter glasses based 3D TVs and goes in direct confrontation with LG. LG is favoring the passive and cheaper glasses. Samsung is already soften the cost argument by lowering the prices to $49.99 for battery operated 3D glasses. The higher weight and the need to recharge remain. The coming holiday shopping season will maybe decide what 3D technology will prevail until glasses-free 3D TV are going to be available for the mass market.

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