Best Buy pushes their trade-in program with new TV ad.
Best Buy offers a trade-in program where you get gift cards for video games, select used electronics, musical instruments, CDs and movies. To push the program Best Buy just published a new entertaining TV ad that features a CG soldier complaining to be traded in for a ereader, which he calls a noob. Get it noob - nook. Anyway the spot is well made. You can watch it below.
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More details about the Best Buy Trade-in program can be found here.