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Ultrabooks, the Windows World Weapon against MacBook Air, to be priced above $1,000

Intel's Ultrabook platform based laptop cannot stay under the promised $1,000 price-point.

Jul 27 2011, 3:40am CDT | by

Ultrabooks, the Windows World Weapon against MacBook Air, to be priced above $1,000
 
 
 

An Ultrabook laptop is going to be thin, light and priced under $1,000. This is what Intel said when they unveiled the new notebook platform aimed at the MacBook Air. Today Digitimes reports that manufacturers struggle with keeping the price-point under $1,000. The 11.6-inch UX21 and 13.3-inch UX31 Ultrabooks from Asus that are supposed to be launched in late September or early October, are priced between $1,000 and $1,600 say Digitimes sources. This is of course a problem. One of the major arguement of the Windows world against Apple is price. The MacBook Air entry model starts at $999. If Ultrabooks cannot even meet that base price they will not be eating away Apple's share of the laptop market. Ultrabooks will be just new competing laptop choices within the Windows market.

Do not get me wrong, I think Ultrabooks will be hot when they get released this fall. Either HP or Asus will ship the first Ultrabooks.

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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