Citibank iPad App takes Online Banking to the Next Level

Citibank today unveiled its first-ever consumer banking app designed specifically for iPad.  Citibank for iPad provides U.S. consumer banking clients with an engaging, visually rich tool to track, analyze and plan their finances.

"Our iPad app is all about listening to our clients and understanding that they need their digital banking experience to be more engaging and dynamic – beyond the standard static tables you find with other iPad apps, " said Tracey Weber, Head of Internet and Mobile Banking, North America Consumer Banking, Citi. "We're offering a whole new way of banking, with enhanced visuals and interactive tools. We're focused on continually offering modern solutions that help put ease into our clients' financial lives, wherever and whenever."

Citibank for iPad is the first app from a major U.S. bank to depart from traditional ledger-style banking and offer graphs and visual representations of consumer accounts and transactions. The user interface makes it easy for customers to check balances, control their cash flow, pay bills, transfer funds, access rewards and find nearby Citibank ATMs and branches, all at the touch of their screen.

Unlike other banking apps for iPad that mirror the PC or mobile phone interface, the Citibank app takes advantage of the unique tablet experience to provide users with a visually revealing, insightful interface along with a host of interactive new features.

What Citibank has done here looks pretty good. I hope that this inspires outher banks to make similar apps that make online banking more fun. 

If you are a Citibank customer you can get the iPad app on iTunes here.

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