Kindle Cloud Reader unveiled

Amazon launched today the Kindle Cloud Reader. Kindle Cloud Reader leverages HTML5 and enables you to read Kindle books instantly using only your web browser - online or offline - with no downloading or installation required. As with all Kindle apps, Kindle Cloud Reader automatically synchronizes your Kindle library, as well as your last page read, bookmarks, notes, and highlights for all of your Kindle books, no matter how you choose to read them.

Kindle Cloud Reader is another prime example that the Cloud is the future and that HTML5 apps compete with native apps and app stores. 

"We are excited to take this leap forward in our 'Buy Once, Read Everywhere' mission and help customers access their library instantly from anywhere," said Dorothy Nicholls, Director, Amazon Kindle. "We have written the application from the ground up in HTML5, so that customers can also access their content offline directly from their browser. The flexibility of HTML5 allows us to build one application that automatically adapts to the platform you're using - from Chrome to iOS. To make it easy and seamless to discover new books, we've added an integrated, touch optimized store directly into Cloud Reader, allowing customers one click access to a vast selection of books."

Features of Kindle Cloud Reader include:

•     An immersive view of your entire Kindle library, with instant access to all of your books
•     Start reading over 950,000 Kindle books instantly within your browser
•     An embedded Kindle Store optimized for your web browser makes it seamless to discover new books and start reading them instantly
•     New Kindle Store for iPad is built from the ground up for iPad's touch interface
•     Your current book is automatically made available for offline use, and you can choose to save a book for reading offline at any time
•     Receive automatic software updates without the need to download new software
•     Select any book to start reading, customize the page layout to your desired font size, text color, background color, and more
•     View all of the notes, highlights, and bookmarks that you've made on other Kindle apps or on Kindle
•     Sync your last page read across your Kindle and free Kindle apps so you can always pick up where you left off

Kindle Cloud Reader is available for Safari on iPad, Safari on desktop and Chrome starting today. Kindle Cloud Reader on the iPad is optimized for the size and unique touch interface of iPad. Without even leaving the app, customers can start shopping in the Kindle Store and will find a unique and immersive shopping experience built specifically for iPad's Safari browser.

Kindle Cloud Reader will be available on additional web browsers, including Internet Explorer, Firefox, the BlackBerry PlayBook browser, and other mobile browsers, in the coming months. 

Use Kindle Cloud Reader now here.

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