Microsoft Windows Phone OS to become primary OEM OS as GooMoto will likely annihilate Android partners.
This morning Google came out of nowhere with a bold move. The company acquires Motorola Mobility for over $12 billion. The purchase is mainly driven by the patent war against Android by Microsoft and Apple, but to make this work, GooMoto needs to work like Apple. They will need to treat hardware and software development as one to stay on top. Especially if current Android partners are upset with Google entering their market. The Google Motorola tie up is great for consumers. It will lead to great Android devices and Apple will have to continue work hard to keep iPad and iPhone on the cutting edge. The patent war could be off the table now as well, which is also great for consumers as companies need to focus on innovation and have no easy way of destroying the competition with patent wins and royalty fees.
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Google of course says that Android stays open and Motorola continous to operate on its own. But is this really feasible? I do not think so. To make a difference Motorola needs to take advantage of being part of Google. Motorola will likely also get first access, first releases and so on. Other Android makers will soon feel that they are second class. Android might stay "open", but only developers will be still interested. Samsung, HTC and others will expect that future and I am sure they are on the phone right now with Microsoft to talk about the terms to license Windows Mobile OS in a big way.
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