"Starting today, millions of Kindle customers can borrow Kindle books from their local libraries," said Jay Marine, Director, Amazon Kindle.
That Amazon will offer Kindle ebooks for rent has been rumored before. That they actually offer eBooks through public libraries is unexpected. Kindle and Kindle app customers can now borrow Kindle books from more than 11,000 local libraries in the United States.
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Customers will use their local library's website to search for and select a book to borrow. Once they choose a book, customers can choose to "Send to Kindle" and will be redirected to Amazon.com to login to their Amazon.com account and the book will be delivered to the device they select via Wi-Fi, or can be transferred via USB. Customers can check out a Kindle book from their local library and start reading on any generation Kindle device or free Kindle app for Android, iPad, iPod touch, iPhone, PC, Mac, BlackBerry or Windows Phone, as well as in their web browser with Kindle Cloud Reader.
Why Amazon is not offering directly the renting option in the Amazon Kindle store is interesting. My guess is Amazon wants to reach new customers through the public libraries, which will no inform their customers about this new option of renting eBooks. It sounds like a smart move.
So to start borrowing eBooks for your Kindle you need to check the web site of your local public library.
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See also the Kindle Store.