Lego goes iPhone.
Lego today announced LEGO Life of George, its first product to combine digital and physical play for a hands-on LEGO gaming experience. Featuring patent-pending brick recognition software, powered by EyeCue, the game challenges players to build models, and place them on a play mat that acts as a "green screen" to capture the image and receive a score based on accuracy and speed.
LEGO Life of George is a 12-level game that can be played in novice or expert mode on the Apple iPhone and I assume also on the iPad. Each level showcases an adventure from George, around whom the game revolves, and is comprised of models of varying difficulty based on the number of bricks needed and the building techniques required to replicate them. Builders are challenged to physically recreate the virtual models from George's photo album using the LEGO bricks included with the game; once they have successfully completed all 10 models the next level will be unlocked.
In addition to Game Mode which can be played alone or against one competitor in a pass-and-play format, a Creation Mode called "My Life" enables users to design and capture their own models in the app's virtual scrapbook. You can watch a video demoing Lego Life of George below.
Beginning October 1, 2011, players can purchase the LEGO Life of George set for $29.99 and download the free Apple iOS compatible gaming application. Lego Life of George could become one of the hottest holiday gifts of 2011.