Google Says Moto Acquisition Won't Lead To Hardware Revolution
Online giant has no plans to go into the handset business
If you thought Google's acquisition of Motorola Mobility meant you'd start seeing an onslaught of Android phones that were actually developed by Google, there are a lot of people who would have agreed with you. But Google is saying that won't happen.
Acquiring one of the leaders of the mobile hardware industry and not using that potential to its fullest may seem a bit surprising, but Google said the purchase was all about patent protection, nothing else.
In an interview at a conference hosted by Allthingsd.com, Android head Andy Rubin was quoted as saying, "I don't think you should consider Google's acquisition of Motorola as Google entering the hardware business. This is going to be an arm's length thing...Motorola isn't going to get any special treatment."
Indeed, convincing other mobile manufacturers that the landscape won't significantly change is one of the most important things for Google right now. There are prolific companies churning out millions of Android phones, and with the Motorola acquisition, Google has the power to produce the ultimate Android handsets and make everyone else irrelevant.
So it's a strategic decision to not enter the hardware business. Google realizes that competition is good, and so is having a lot of other companies supporting your platform. Surely no one wants Android to turn into another iOS, where only the company that invented the operating system can make phones that use it.
Of course, like the T-Mobile and AT&T deal, this mobile superpower buyout needs to secure regulatory approval. The deal is far from being closed.
Mark Raby Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at email@example.com.
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