Apple features Siri as main attraction in new iPhone 4S TV commercial.
Apple is pushing Siri as the big new differentiator to the smartphone competition. I am still on the fence with Siri. My problem is to get the right rhythm to actually get Siri to do tasks faster than me typing. If I have to wait for Siri to ask me for the next step in creating a calendar entry for instance it is already bad. If I formulate the command in a way that Siri is understanding the whole thing and just does it then it works great. For instance: "Find and Italian Restaurant near me" is just awesome and would take me longer to actually type that into Maps on the run.
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Watch the new iPhone 4S Siri TV Ad below.
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