Rumors that Apple is working on a TV are flairing up since years. Now we might have the confirmation that an Apple TV is indeed coming. The Washington Post found in the new Steve Jobs Biography to be released on Monday a passage where Steve Jobs talks about an integrated and easy to use TV.
The Apple TV would seamlessly sync with all your iOS devices and you would not have to use the complex remotes for DVD players and cable channels. Steve Jobs said specifically: "It will have the simplest user interface you could imagine. I finally cracked it."
The final comment is of course very enticing. What does it mean? Steve Jobs invented the TV of the future? Home Theaters are complex and actually a pain in the neck. The cable salad under my TV in the living room tells all about it. If you want Cable, DVR, Blu-ray, Video gaming, Video Streaming, Surround Sound and a big ass screen it gets complex. I do not see Apple though release an Apple TV that solves that. The advancement of online streaming services will by itself simplify the living room setup as you can kick out Cable, DVD and Blu-ray players. Will Apple release a 50-inch or above sized Apple TV? I doubt that. If Apple is indeed going to enter the TV business it will be a 32-inch and a 42-inch unit, which is too small for my needs and many other consumers.
I would like to see Apple to move faster on the Apple TV box innovation. The current Apple TV box shows promise. The box is the better way for Apple to enter the living room on a broad front. Apple should let LG, Sony, Samsung and Panasonic make the TVs, but Apple should take over the "Smart TV" UI and the media access on all channels.