HP broke promise to consumers to make more $99 HP TouchPads available by announcing yesterday that HP’s online inventory is depleted.
End of August HP announced that they will make more TouchPads and sell them for $99 on the HP Online Store. HP indeed built more TouchPads after the initial fire sale was depleting inventories in record time. HP indeed built new TouchPads but sold them only to HP employees and supplied select retailers. Yesterday HP updated a page that informed of the supply situation for the TouchPad and states now: "We are now announcing that while some retailers will have limited stock available, HP’s online inventory is depleted."
Consumers who have waited for new $99 TouchPad inventory are not happy and voice their disappointment on Twitter. HP really did a very bad job managing the communications with their customers. HP left them hanging for two months just to let them find out that there are no more $99 TouchPads. Why not put aside a 1,000 units for consumers before the internal sale to employees?
BryanaAtHP, who was appointed to be communicating with consumers waiting for TouchPad just tweeted this: "My thoughts on the latest TouchPad info summed up in hashtags: #IFeelYouBro #Workerbee #JustTheMessenger #Heartbroken #StayCool #Hugzies." Maybe this Twittter stuff is not that great after all for customer relationship management.
At the same time Best Buy announces that they will sell the 32GB HP TouchPad for $149.99 with the purchase of an HP or Compaq computer. This almost sounds now like an insult. The TouchPad bundle deal will be available starting November 1 on BestBuy.com and on November 4 in Best Buy Stores. Best Buy says that quantities are limited.
If more retailers will come forward and reveal that they have TouchPad stock left is not clear, but I could imagine that some stores plan to make a splash with $99 TouchPads during the Black Friday 2011 sales.
More HP TouchPad News.