Up to 152 Million Shoppers Expected to Visit Stores, Websites Black Friday Weekend, according to new NRF Survey 2011.
The National Retail Association (NRF) released their annual Black Friday survey results today. According to a preliminary Black Friday shopping survey, conducted for the NRF by BIGresearch, up to 152 million people plan to shop Black Friday weekend (Friday, Saturday and Sunday), higher than the 138 million people who planned to do so last year. According to the survey, 74 million people say they will definitely hit the stores and another 77 million are waiting to see if the bargains are worth braving the cold and the crowds.
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It looks like you will have more competition to score one of the hot Black Friday 2011 doorbuster deals this year. To help you with your in store Black Friday doorbuster hunting we published a Walmart Black Friday Doorbuster Shopping Guide and a Best Buy Black Friday Doorbuster Shopping Guide. Both guides describe how the Black Friday sales events are executed and what you need to do for getting your hands on the limited doorbuster deals.
“Though many retailers are already touting select Black Friday ads, there’s no doubt we’ll all be blown away by what retailers still have in their bag of tricks for shoppers,” said NRF President and CEO Matthew Shay. “We fully expect to see excited shoppers as early as midnight at stores around the country, as many holiday shoppers would rather stay up all night to take advantage of retailers’ Black Friday deals rather than set their alarm to wake up the next morning.”
For the first time, NRF asked shoppers how they plan to keep track of Black Friday and holiday sales and promotions announcements. Half (50.5%) will keep up with advertising circulars throughout the holiday season and nearly one-third (31.7%) said they will tune in to watch retailers' holiday commercials. Additionally, nearly one-quarter (23.1%) will seek out coupon websites like RetailMeNot.com and FatWallet.com, and 32.3% will specifically keep track of the email coupons they receive from retailers. This survey was taken before consumers knew about our new Black Friday Mart, the easiest way to keep track of the best Black Friday 2011 deals. Just add they Black Friday deals you want to the Black Friday Mart Wishlist and you are ready to go.
“Social media will play a big role in how shoppers follow company sales announcements this holiday season,” said Phil Rist, Executive Vice President, Strategic Initiatives, BIGresearch. “From Facebook to Twitter and even group buying sites, ‘social’ retailers may be rewarded this season in terms of additional holiday sales.” Join our Black Friday Facebook page with close to 32,000 members now here. Make sure you follow us on Twitter to no miss any Black Friday 2011 Deals.
Read up on all Black Friday 2011 Ads, Black Friday is already next week.