There is a second story about Black Friday this year making headlines. The midnight opening for Black Friday Sales is not sitting well with retail employees and also there are consumers that do not want their Thanksgiving Day disrupted by early Black Friday sale.
This year many stores changed their opening hours for their Black Friday Sale in stores. Usually they opened at 4am or 5am on Black Friday. Now Macy's, Best Buy, Walmart (10pm), ToysRUs (9pm) and others moved the Black Friday sales launch ahead to midnight. Especially for retail employees this means their Thanksgiving Dinner is cut short.
Our Black Friday Countdown blog already carried a report about Anthony Hardwick, a Target employee, who launched a petition on Change.org to revert the decision. Already over 150,000 are supporting his call to action.
Best Buy now just issued a Statement about the midnight opening. Best Buy "blames" customers and competitors for the midnight Black Friday Sales opening.
"This year, customers have told us - and our competitors - that they plan to shop on Thanksgiving Day, and earlier than ever on Black Friday. We therefore made the difficult decision to move our opening Black Friday to midnight. We know this decision changes Thanksgiving plans for some of our employees, and we empathize with those who are affected. Our people play a critical role in delivering an amazing Black Friday experience for customers, including incredible doorbuster deals. "
The new midnight opening hours is bringing some convenience to customers as they do not have to bring a tent and a sleeping bag anymore. It also takes away from the adventure of camping on a Best Buy parking lot to get a chance for the sought-after doorbuster deals.
Sears is one of the larger retailers that stick to the 4am opening for Black Friday. It is hard to say for me what is better. What do you think? Share your thoughts below in the comments.
Back to the primary story of Black Friday: Deals, Deals Deals.