Samsung is hoping that in an increasingly green, increasingly automated society, Americans might be ready to pay a lump sum for one lightbulb that will, over time, save them money by not requiring a replacement for several years.
The new bulbs, which carry model numbers like the A19, the PAR, and the MR16, costs significantly more than a traditional lightbulb, but they can last upwards of 40,000 hours before needing to be replaced.
If you're good at conserving energy and keeping your lights off when you're at work, that means you could go for more than a decade before needing to replace these $20+ bulbs.
"A light bulb is no longer just a light bulb. It’s a digitaltechnology made up of LED chips, drivers and electronics—familiar turf for Samsung," wrote Samsung in a statement.
For those who prefer incandescent bulbs because of their ability to dim and shine in different directions, the A19 provides the exact same functionality.
Sure it may be difficult to stomach the idea of buying bulbs at $20 a pop, or more (the most expensive model is a whopping $59.98, which provides the equivalent of a 75W halogen bulb and is the brighest Samsung offering available). But the cost-savings over a span of several years is obviously worth it.
Samsung has teamed up with Lowe's as its exclusive retail partner for the product launch.
Mark Raby Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at firstname.lastname@example.org.
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