Cheaper Ultrabooks early next year!
If you have been lusting after one of the thin and sleek Ultrabooks that have been around for a while like the Acer S3, you might want to hold off on buying for a bit. DigiTimes sources in the supply chain in Taiwan are claiming that the price of those Ultrabooks will decrease by $100 in Q1 2012. That price cut isn't coming thanks to a reduction in the cost of the expensive components.
The extra $100 off will come in the from of an Intel marketing subsidy. The $100 will be passed onto the dealers making Ultrabooks in an effort to reduce the price of more of the machines to the sub-$1000 range that Intel had wanted to start with. The problem keeping many of the Ultrabooks out of that price range has been the cost of components.
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Most of the retailers have been charging more than $1000, though a few machines have been under that level. The bill of materials for a 13-inch SSD packing Ultrabook is around $690 according to reports. The processor alone is $175 to $200. Intel still hasn't passed any hardware price cuts onto the makers of the computers so the marketing subsidy will help the machine grab more shopper attention.