Starbucks has been testing and using its own mobile payment app for paying for expensive coffees for a while now. The app has turned out to be a very popular method of payment too. VentureBeat reports that the Starbucks app has been very popular with 26 million mobile payments made so far using the app and the app along has seen $110 million in card reloads sold.
One of the most interesting things about the popularity of the app is that of the 26 million payments made, 6 million have happened in the last nine weeks showing that the app is gaining in popularity. The company has apps for mobile payments for iPhone and Android users.
During the last fiscal year, Starbucks saw $2.4 billion loaded on Starbucks Cards. Out of that, $110 million was loaded onto the mobile app. The apps are also increasingly being used for e-gifting as well with the feature coming to apps in June and already making up 10% of the total e-gifting volume.