Full details coming at CES
A company called Audible Magic will be showing off something at CES 2012 that sounds interesting. The company has an automated content synchronization service that will identify live TV and synchronize the service for social activities. The software will work on content even if that content is new and never aired reality material. The goal is to leverage the ability to identify live TV and use that to form social activities around it.
The more social interest the show can generate, the more likely people are to continue to watch the content. The company is being mum on exactly how the service will work. It is aimed at carriers and networks and apparently has to be built into the set-top box consumer's use.
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Demonstrations and more details will be offered at CES in January. “We’re excited about the prospects of this new service and have been working with development partners to integrate our technology into their applications,” said Jay Friedman, VP Marketing for Audible Magic. “Participating at CES gives us the chance to reach out to a broad spectrum of industry participants and really show them what our technology can do for them.”