She will head the show's Entertainment Matters program
The Consumer Electronics Show pioneered a new initiative called "Entertainment Matters" at last year's event. The focus is on how technology has shaped the entertainment world - including digital distribution of movies and music.
"Eliza is a prominent figure in the digital entertainment community, boasting over one million highly engaged Twitter followers, appearing in a number of original digital entertainment series including The Guild, and having appeared in a number of major video games including the lead role in Bethesda Softworks' hit game, Wet, and the most recent entry in Electronic Arts' successful Fight Night franchise," the Consumer Electronics Association, which sponsors CES, wrote in a statement.
"As a part of her ambassadorship, Dushku will contribute to Spike TV’s 'CES All Access Live' broadcast coverage throughout CES and will also host the network’s exclusive VIP CES party at Tryst Nightclub in the Wynn Las Vegas."
CES 2012 kicks off in just a few weeks, at the beginning of January.