Volkswagen announced plans to advertise at the Super Bowl again after the huge success the German car maker had in 2011 with The Force and Black Beetle ads. "The Force", which featured the 2012 Passat and mini Darth Vader, quickly became a pop culture phenomenon when it debuted online before the Super Bowl. It was voted the Number One ad of the year by ADWEEK and continues to be a hit with consumers, racking up more than 45 million views on YouTube.
“Volkswagen is excited to showcase the all-new 2012 Beetle on football’s biggest stage. The Super Bowl is the perfect platform to feature the bold, dynamic, and sportiest Beetle ever made,” said Tim Mahoney, Chief Product and Marketing Officer, Volkswagen of America, Inc.
More details about the 2012 Volkswagen Super Bowl ad will follow, but expect a fully integrated digital, social media, and grassroots campaign to accompany the spot that will run during one of TV’s most-watched events. Via SuperBowlAdsForGeeks
The Super Bowl 2012
is taking place in Indianapolis on February 5th, 2012. Just like last year, I4U News will again be featuring the Super Bowl for Geeks Guide
. Of course the Super Bowl 2012 for Geeks Guide will be all about the Super Bowl Commercials and not the game. For even more Super Bowl 2012 Ads coverage visit our new Super Bowl Ads Blog