VW announced a 60 second Super Bowl 2012 Ad staring the new 2012 Beetle.
Volkswagen announced plans to advertise at the Super Bowl again after the huge success the Germancar maker had in 2011 with The Force and Black Beetleads. "The Force", which featured the 2012 Passat and mini Darth Vader, quickly became a pop culture phenomenon when it debuted online before the Super Bowl. It was voted the Number One ad of the year by ADWEEK and continues to be a hit with consumers, racking up more than 45 million views on YouTube.
“Volkswagen is excited to showcase the all-new 2012 Beetle on football’s biggest stage. The Super Bowl is the perfect platform to feature the bold, dynamic, and sportiest Beetle ever made,” said Tim Mahoney, Chief Product and Marketing Officer, Volkswagen of America, Inc.
More details about the 2012 Volkswagen Super Bowl ad will follow, but expect a fully integrated digital, social media, and grassroots campaign to accompany the spot that will run during one of TV’s most-watched events. ViaSuperBowlAdsForGeeks.
Luigi Lugmayr Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years
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