Apple TV rumors swirl
This Apple rumor has some interesting ramifications. Apple may be getting ready to offer custom channel line-ups to users of the AppleTV. The channels would be curated, presumably by Apple staff. The rumor has Apple allowing the user to choose the channels they want and paying a monthly fee based on their choices.
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That would be cool and a much better alternative to cable. I have hoards of channels that I never watch just because they are bundled. The AppleTV apparently has the hardware it would need to make this happen. The hard part would be getting the content agreements.
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With networks so leery of compromising and upsetting the cable carriers, I don’t see that happening. I would buy a new AppleTV if I could just pay for the channels I wanted. Perhaps that would push cable and satellite carries to do a similar deal.