It may not have been one of Steve Jobs's most glamorous ideas of all time, but it was one he was working on up to the very end.
Apple revealed its new iBooks 2 platform at a media event in New York City yesterday. Part of the plan is to create a digital textbook standard that makes it more engaging and interesting for students to learn.
In an interview with Allthingsd.com, Terry McGraw of McGraw-Hill, the leading textbook publisher in the US, said this was a direct initiative set by Jobs before he passed away.
"Sitting and listening to all of this, I wish Steve Jobs was here," McGraw said. "I was with him in June this past year, and we were talking about some of the benchmarks, and some of the things that we were trying to do together ... This was his vision, this was his idea, and it all had to do with the iPad."
So Jobs was very actively pursuing this idea just four months, or even less, before his untimely death.
McGraw-Hill is fully behind the new platform, planning to take full advantage of the rich features like 3D graphics and interactivity.
The new iBooks 2 app is already live on the App Store.
Mark Raby Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at email@example.com.
The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.
The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.