Apple's IBooks 2 Was Steve Jobs's Brainchild

Posted: Jan 20 2012, 1:03pm CST | by , in News | Apple


Apple's iBooks 2 Was Steve Jobs's Brainchild

Late CEO's vision is fulfilled

It may not have been one of Steve Jobs's most glamorous ideas of all time, but it was one he was working on up to the very end.

Apple revealed its new iBooks 2 platform at a media event in New York City yesterday. Part of the plan is to create a digital textbook standard that makes it more engaging and interesting for students to learn.

In an interview with, Terry McGraw of McGraw-Hill, the leading textbook publisher in the US, said this was a direct initiative set by Jobs before he passed away.

"Sitting and listening to all of this, I wish Steve Jobs was here," McGraw said. "I was with him in June this past year, and we were talking about some of the benchmarks, and some of the things that we were trying to do together ... This was his vision, this was his idea, and it all had to do with the iPad."

So Jobs was very actively pursuing this idea just four months, or even less, before his untimely death.

McGraw-Hill is fully behind the new platform, planning to take full advantage of the rich features like 3D graphics and interactivity.

The new iBooks 2 app is already live on the App Store.

Via All Things D

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The Author

<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at




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