Bridgestone just published a 50 second teaser video for their upcoming Bridgestone Super Bowl 2012 Ad titled "Time to Perform." Bridgestone has already released a ton of videos since it announced the Bridgestone Performance Balls in early January. The videos have famous sports stars and well known sports reporters in them. So far the online Bridgestone Super Bowl 2012 campaign is not catching on.
The most viewed video in the series is the initial fake press conference with 350,000 views. All later videos are only attracting a couple thousand each. This is a far cry from what Volkswagen achieved with The Bark Side. Online for only one week, the video already has over 8,000,000 views.
My problem with the Bridgestone Super Bowl Ad campaign is that it is not that funny. The concept is very smart. Bridgestone can talk about their tire brands in a sports context making these brands much more accessible for consumers. The laugh out loud comedy is missing though and there is a risk that Super Bowl viewers will not take notice of the Bridgestone 2012 ads. Watch the Bridgestone Super Bowl 2012 Ad teaser video below. Via Super Bowl Ads for Geeks.
The Super Bowl 2012 is taking place in Indianapolis on February 5th, 2012. Just like last year, I4U News will again be featuring the Super Bowl for Geeks Guide. Of course the Super Bowl 2012 for Geeks Guide will be all about the Super Bowl Commercials and not the game. Watch the first 2012 Super Bowl Ads in our Super Bowl Ad Video Gallery. For even more Super Bowl 2012 Ads coverage visit our new Super Bowl Ads Blog.