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3DS Sales Projections Are Lowered

Poor Nintendo

Jan 26 2012, 2:13pm CST | by

3DS Sales Projections Are Lowered
 
 

Nintendo tried so hard to make the 3DS work after its very poor product launch, but it just wasn't enough to meet the company's expectations.

The company previously projected that 16 million 3DS systems would be sold by the end of March, which is the end of the company's fiscal year. Now, though, it says the number is likely to be more like 14 million.

Last year, Nintendo president Satoru Iwata admitted, "We were not able to launch Nintendo 3DS at a time when a sufficient number of strong software titles were ready."

For a company that has incredibly strong devotees, in an environment where people are willing to line up at stores for just about anything, the 3DS debut was incredibly lackluster.

Things didn't improve until Nintendo decided to radically slash the price - a move that is almost unheard of for a company with a history of rigid pricing - and began releasing games that people actually wanted to buy.

THe holiday season was a success for the 3DS, with titles like Mario Kart 7 and Super Mario 3D Land leading to significant hardware and software sales.

But it wasn't enough to bring the 3DS up to the levels that Nintendo wanted. When it comes to handheld gaming systems, it's almost inconceivable that Nintendo would need to backpeddle at all. But that is the essence of today's gaming environment. It's a very different culture today than it was when the Game Boy came out.

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<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.

 

 

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