Hybrid sales are declining
The hybrid has lost some of its sales momentum in the US. Apparently, sales are declining a bit with 2010 seeing 2.4% of all vehicles sold being a hybrid. In 2011, 2.2% of vehicles sold were hybrids. There are a number of reasons for this, and one of the big ones is that gasoline engines are being more efficient.
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The gap in economy between the hybrid and a normal gas engine vehicle is getting narrower. When a normal Honda Civic gets 32mpg and the hybrid version gets 44mpg it takes six years to make the price difference back in gas savings. Most people won't pay the premium for hybrid tech.
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I think the most difficult thing that hybrids face is the increasingly efficient gasoline engines that often rival hybrid vehicles. Hybrids need to get much more efficient as well and so far, that hasn't happened. Is the price premium for a hybrid worth the fuel savings to you?