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The First Time Advertisers of Super Bowl 2012

Feb 4 2012, 8:25am CST | by , in News | Super Bowl

The Super Bowl 2012 will see 10 first time advertisers. These companies took the big step to pay the highest prices for TV advertisement on the planet. Find out who for the first time has taken on that big risk.

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Super Bowl 2012 has lots new advertisers that have never ran a Super Bowl ad before. To advertise during the Super Bowl is a big decision. The cost for a 30 second spot is at least $3.5 million, but that is not all.

These days a Super Bowl advertiser also needs to make sure that the online social campaign is also in place. To be on the cutting edge you also want apps for tablets and smartphones like GM is offering this year with the Chevy Game Time App. For Super Bowl Ad newcomers it is especially difficult to right away make a lasting impression. Watch out for the ads of the new guys in the Super Bowl advertising.

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Super Bowl 2012 Ad Newcomers:
(updated: 02/04/12)

  1. 2nd Story Software
    The company promotes their TaxAct tax software.
  2. Acura
    The Acura Super Bowl commercial with Jerry Seinfeld is already the most viewed Super Bowl 2012 Ad.
  3. Century 21
    The real estate company hired Donald Trump and famous athletes for their first Super Bowl Ad.
  4. Dannon
    Dannon airs the first ever Yogurt Super Bowl commercial ever.
  5. H&M
    H&M pleases the ladies with David Beckham in his underwear line.
  6. History
    The History Cable channel will promote the new season of Swamp People
  7. Lexus
    The Lexus Super Bowl Ad features the new all-new 2013 GS
  8. M&M's
    M&M's reveal Ms. Brown on Super Bowl Sunday.
  9. MetLife
    The MetLife Super Bowl Ad features the Peanuts and lots of other cartoons.
  10. Samsung
    Samsung will promote the Galaxy Note and possibly make fun of Apple.

Watch all released Super Bowl 2012 Ads Now!

The Super Bowl 2012 is taking place in Indianapolis on Sunday. Just like last year, I4U News will be featuring again the Super Bowl for Geeks Guide. Of course the Super Bowl 2012 for Geeks Guide will be all about the Super Bowl Commercials and not the game. Watch the first 2012 Super Bowl Ads in our Super Bowl Ad Video Gallery. For even more Super Bowl 2012 Ads coverage visit our new Super Bowl Ads Blog.

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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