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Feb 6 2012, 2:38am CST | by , in News | Super Bowl

Doritos Super Bowl 2012 Ad is #1 in USA Today Ad Meter, Creator gets $1 million
 
 

Doritos succeeded again with their crowd sourced Super Bowl Ad. The USA Today Ad Meter 2012 ranks the Doritos Super Bowl 2012 Ad titled "Man's Best Friend" as best Super Bowl commercial of 2012.

The USA Today Ad Meter ranks the Doritos Super Bowl 2012 Ad titled "Man's Best Friend" as best Super Bowl commercial of 2012. This means that Doritos pays out $1 million to the ad's creator, Jonathan Friedman.

Mr. Friedman, a freelance graphic designer and musician, spent just $20 to buy dog treats, a cat collar and a bag of Doritos tortilla chips to film "Man's Best Friend." He borrowed a friend's dog, Huff, and labored through multiple takes as the 120-pound Great Dane resisted in his new acting gig. Finally, after bribing Huff with treat after treat, Friedman got the shots he wanted to create his ad, which stars a dog that bribes a man with Doritos tortilla chips to cover up what he's done with the neighbor's cat.

Note that this USA Today Ad Meter ranking is the traditional panel based ranking and not the new USA Today Facebook Ad Meter, where you can vote for your favorite ad until Tuesday. Doritos also will pay $1 million if one of their ads ranks top in the Facebook version.

In addition to "Man's Best Friend," "Sling Baby" also received airtime during Sunday night's game. Created by Kevin T. Willson, "Sling Baby" scored No. 4 on the Ad Meter. A former special education teacher, Willson left his steady job in 2005 to pursue his lifelong dream of comedy film production.  With the airing of "Sling Baby" during Super Bowl XLVI, he is now that much closer to fulfilling his dream. The spot tells an underdog story of a grandma and baby who team up to take down the bully on the jungle gym and re-claim a bag of Doritos tortilla chips.

The two consumer-created Doritos ads that aired Sunday were among five finalists selected by the Doritos brand from more than 6,100 total submissions. Consumer votes determined one of the winners, while the Doritos brand selected the other. As part of this year's contest, both Friedman and Willson also were awarded one of the most exciting grand prizes to date: a guaranteed opportunity to work on a future Doritos project with one of the hottest entertainment teams in the industry today — the award-winning trio of Andy Samberg, Akiva Schaffer and Jorma Taccone that make up The Lonely Island.

About Doritos Crash the Super Bowl 2012:

As part of this year's competition, all five finalists received $25,000 and a trip to attend Super Bowl XLVI in Indianapolis. Bonus cash prizes were based on how each winning ad ranked in the traditional USA TODAY Ad Meter, and on future rankings on the soon-to-be decided USA TODAY Facebook Super Bowl Ad Meter. The payouts for both meters are as follows:

  •     $1 million awarded for an ad that scores the No. 1 spot on either the USA TODAY Ad meter or the USA TODAY Facebook Super Bowl Ad Meter
  •     $600,000 awarded for an ad that scores the No. 2 spot on either the USA TODAY Ad meter or the USA TODAY Facebook Super Bowl Ad Meter
  •     $400,000 awarded for an ad that scores the No. 3 spot on either the USA TODAY Ad meter or the USA TODAY Facebook Super Bowl Ad Meter

About the Traditional USA Today Ad Meter:

The traditional USA TODAY Super Bowl Ad Meter tracks the second-by-second responses of a panel of viewers to ads during the national broadcast of the Super Bowl and ranks them favorite to least favorite. Created in 1989, it has been regarded as the most influential Super Bowl ad rating in the advertising industry. The recently announced USA TODAY Facebook Super Bowl Ad Meter allows consumers for the first time to view and vote on the ads, see how other people rank the ads and share their favorites with Facebook friends. The USA TODAY Facebook Super Bowl Ad Meter consumer ratings will take place via an application hosted on Facebook and USATODAY.com, both online and via mobile. 

Watch the two 2012 Doritos Super Bowl 2012 Ads below.



 

The Ads are Here. Watch all released Super Bowl 2012 Ads Now!

The Giants won the Super Bowl 2012. Now the Super Bowl 2012 Ads battle for rankings and lasting impact.  I4U News is featuring again the Super Bowl for Geeks Guide. Of course the Super Bowl 2012 for Geeks Guide is all about the Super Bowl Commercials and not the game. Watch all 2012 Super Bowl Ads in our Super Bowl Ad Video Gallery or Mobile Super Bowl Ad Video Viewer.
For even more Super Bowl 2012 Ads coverage visit our new Super Bowl Ads Blog.

 

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