DVR company TiVo just released their 2012 Super Bowl Ad ranking. The top ten most engaging Super Bowl commercials of 2012 and moments based on its anonymous audience research data with Doritos' user-created "Man's Best Friend" commercial taking the top spot.
Doritos claimed two of the top three spots this year and has now landed on TiVo's top ten list for six consecutive years since finding success with its user-generated commercials. This is pretty similar to the Doritos ranking on the traditional USA Today Ad Meter.
2012 TiVo Super Bowl Ad Ranking:
- Doritos "Man's Best Friend"
- M&Ms "Ms. Brown"
- Doritos "Sling Baby"
- Pepsi "King's Court"
- Volkswagen "The Dog Strikes Back"
- NFL New Fantasy Game "Win a Million Bucks"
- Acura NSX "Seinfeld"
- FIAT 500 "Supermodel"
- Chevy Camaro "Happy Grad"
- E*Trade Baby "Fatherhood"
TiVo's Super Bowl analysis was prepared using aggregated, anonymous, second-by-second audience measurement data from a sample of 41,666 anonymous households with the Emmy-award winning TiVo service. TiVo gauges the interest in programming content by measuring the percentage of the TiVo audience watching in "play" speed. The most engaging ads are determined by looking for spots with the biggest bump in viewership relative to the surrounding 15 minutes of programming, offering a true reflection of change in viewership.
The Super Ads are Here: Watch All Super Bowl 2012 Ads Now
The Super Bowl 2012 is history and the Giants won. The Super Bowl 2012 Ads are now what is talked abou today. Watch all Super Bowl 2012 Commercials online now.
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