Filed under: News | Super Bowl
Feb 7 2012, 1:31pm CST | by Mark Raby
If you weren't too busy or completely out-of-it after the end of the Super Bowl this weekend, you could have logged onto Hulu and given your opinion for the best ad during the massively popular telecast.
For those that did just that, Hulu has calculated the votes and found that the #1 most-liked video in the Super Bowl ad category was actually not even a complete ad - it was the preview for Volkswagen's "The Bark Side" ad.
As far as complete commercials go, Honda's "Matthew's Day Off" skit, a throwback to the classic movie Ferris Bueller's Day Off, was at the top. This all comes as a partnership between Hulu and marketing industry group Ad Age.
"Between Star Wars and Ferris Bueller, it seems nostalgia was the real winner this year. Of the ads that ran during game time, Honda’s 'Matthew’s Day Off' just narrowly edged out Volkswagen’s “The Dog Strikes Back.” Bueller ultimately beat the Dog, but only by a hair, and the overall most liked ad on Hulu AdZone was Volkswagen’s 'The Bark Side' preview ad," wrote Hulu in a statement.
The two combined to provide users with all sorts of Super Bowl ad excitement. Between the end of the game and around 2:00 AM Eastern Time the following morning, here's the list of the top 10 videos as chosen by users:
1. Volkswagen: The Bark Side Teaser
2. Honda: Matthew's Day Off - Extended
3. Volkswagen: The Dog Strikes Back
4. Skechers: GOrun Mr. Quiggly
5. Dannon Oikos: The Tease
6. Chevrolet: 2012
7. M&M's: It's That Kind of Party
8. Audi: Vampire Party
9. E*Trade: Fatherhood
10. Acura: Transactions - Extended
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Mark Raby
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.
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