"Man's Best Friend" ad scores well with panel viewers
The second quarter of Sunday's big game featured a commercial with a dog bribing a man with a Dorito chip so the man would stay quiet. According to a panel sponsored by USA Today and Facebook, this ad rated the highest among all of the million-dollar TV spots.
Voting on the special USA Today Facebook app began during the game and continues to run today. During the live panel, though, the following ads placed at the top, each with a score that was calculated on a scale of 1 - 10 based on user feedback:
1. Doritos – Man's Best Friend – 8.82
2. olkswagen – Dog Strikes Back – 8.73
3. Skechers – Go Run - 8.57
4. Doritos – Sling Baby – 8.48
5. M&Ms – Ms. Brown – 8.47
"Super Bowl Ad Meter viewer panels were hosted in McLean, Va. and Phoenix, Ariz. Nearly 300 volunteers charted their second-by-second reactions to national Super Bowl commercials using hand-held meters to register how much they liked or disliked an ad. A computer averaged the scores continuously," USA Today explained in a press release.
The next step is to see which ad wins the overall Ad Meter vote, which will be announced late tonight for inclusion in the print edition of USA Today tomorrow.