360° Coverage Apple's Streaming Ambitions Hit A Roadblock
Apple's Streaming Ambitions Hit A Roadblock
It can't muscle its way through this one
Mar 2 2012, 3:02pm CST | by Mark Raby
For Apple, emerging into the streaming video market isn't going to be as easy as creating iTunes or the iPhone. That's because it involves actually creating a relationship with other companies.
According to reports, Apple wants to have a streaming TV service available by the end of the year. The company has been talking with all the major content providers, but negotiations haven't exactly been going very smoothly. The problem is that Apple offers a one-size-fits-all payment structure.
A New York Post article quoted an insider as saying Apple basically says, "We decide the price, we decide what content." Another unnamed media executive was quoted as saying, "They want everything for nothing."
Apple has a history of either dealing with small companies (case in point - the App Store, where developers have to go with Apple's terms if they want a shot at app stardom) or holding monopolistic power (case in point - iTunes; if you want in, you need to abide by the rules).
But when it comes to streaming media, Apple is on a completely different playing field. It isn't the leader; Netflix is. So for Apple to come in and set the terms and expect content providers to come swarming in is a bit arrogant.
To another point, cable companies and content providers probably don't like the idea of Apple taking over their territory. The business of pay TV is lucrative, and there are already many channels for distribution.
So good luck, Apple. This may be one time where you have to buckle under the pressure.
Sponsored Update
Updates
The Problem With Google Glass Isn't Just Privacy; It's Us
Source: Daily Finance
This week, Cesear's Palace became the first casino to ban Google Glass. The ban comes from a more broad law in Nevada that says that the use of recording devices and computers isn't allowed when gambling. Similar ...
Full article at: Daily Finance
More like this 16 minutes ago
The Real Reason Why Google Is Overtaking Apple
Source: Simply Zesty
What a difference a year makes. Up until recently, Android phones were playing catchup with Apple. Now the tables have turned. Apple is now seen as needing to reinvigorate an OS and apps that’s been viewed ...
Full article at: Simply Zesty
More like this 20 minutes ago
Google CEO Larry Page's Vocal Condition and Breaking the Silence About Illness
Source: Entrepreneur.com
Google CEO Larry Page's announcement about his vocal cord condition spotlights the struggle many business leaders experience when dealing with illness while also running a company. Page revealed this week that h ...
Full article at: Entrepreneur.com
More like this 21 minutes ago
where to buy
Don't miss ...
news
Apple WWDC 2013 Conference is on June 10
Apr 24 2013
Tickets for the WWDC go on sale Thursday, April 25 at 10 a....
Mark Raby
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.
blog comments powered by Disqus
Latest stories
DirecTV, the second largest satellite provider in the United States is vacillating over a decision. Should it or should it not buy Hulu? And furthermore ought it to wholly or partially acquire the online site that lends access to television programs?
Who hasn’t heard of the Xbox phenomenon that has swept the world by storm in recent years. The Xbox 360 Dashboard is being updated for the year 2013. As for the new Xbox it will be launched close to the middle of May.
The CEO of Yahoo, Marissa Mayer has decided to buy the social micro-blogging site known as Tumblr. She also plans on updating Flickr for her company’s sake. Both these transactions are rumored to take place in an event set for Monday.
More From the Web
Viral Stories
- Visit our Homepage for the Latest Rumors, News and Shopping Tips
Viral Videos and Photos
The Hottest Cheerleaders of 2013
Victoria's Secret Fashion Show 2012
