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Android App Head Will Step Down

He was charged with making the Android Market competitive

Mar 12 2012, 2:47pm CDT | by

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Android App Head Will Step Down

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Android App Head Will Step Down

The person who Google relied on more than anyone else to keep developers interested in the Android app platform, is leaving his position.

The man who was supposed to make Android apps more developer-friendly and user-friendly is stepping down.

Eric Chu arguably was unable to do what he needed in order to jolt the Android app community and make it a legitimate rival to the iPhone and its App Store.

Chu will be replaced by Jamie Rosenberg, who currently works on the Google Music team. Google Music will be merging with the traditional app marketplace to form Google Play, and Rosenberg will now be the one in charge of making sure people gravitate toward that platform.

The problem is that the Android customer base remains fragmented. That is the key solitary issue that has prevented almost any developer-friendly initiative from working.

The next version of Android, Ice Cream Sandwich, is supposed to be a big refresh button for the platform, where device manufacturers will need to adhere to very specific hardware specifications.

Unfortunately, we've heard this kind of rhetoric before. Android 3.0 was supposed to define a universal standard for Android tablets but there is fragmentation there already.

And before even 2% of the Android user base gets version 4.0, there is already talk of version 5.0. This kind of stuff just makes the entire process of developing for Android a headache.

Chu had the passion to change that mindset but wasn't able to pull it off. We'll see what Rosenberg brings to the table.


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<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at




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