Amazon announced yesterday evening a new version of the Amazon Kindle. The new Kindle is pushing down the price yet again with the introduction of a Wi-Fi only Kindle priced at $139.
The all-new Kindle has a new electronic-ink screen with 50% better contrast than other e-reader, a new sleek design with a 21% smaller body while still keeping the same 6-inch-size reading area, and a 15% lighter weight at just 8.7 ounces.
The new Kindle also offers 20% faster page turns, up to one month of battery life, double the storage to 3,500 books, built-in Wi-Fi, a graphite color option and more.
The new 3G Wi-Fi Kindle eReader stays at the $189 price, but in my opinion Wi-Fi connectivity is what most people will need.
The B&N Nook Wi-Fi eReader is priced at $149, so the new low Kindle price is not that impressive. Amazon has though said before that the price drop a couple of month ago to $189 triggered a sales rush. The new $139 will definitely help to reach a new buyer segment, but the ultimate goal should be a price below $100. I could imagine that we see the Kindle W-Fi selling for $99 this Holiday Shopping Season.
The all-new Kindle and Kindle Wi-Fi are now available for pre-order on Amazon, and will ship in over 140 countries and 30 territories beginning August 27.