New $139 Wi-Fi Kindle available for Pre-order

Jul 29 2010, 7:10am CDT | by Luigi Lugmayr

Amazon announced yesterday evening a new version of the Amazon Kindle. The new Kindle is pushing down the price yet again with the introduction of a Wi-Fi only Kindle priced at $139.
The all-new Kindle has a new electronic-ink screen with 50% better contrast than other e-reader, a new sleek design with a 21% smaller body while still keeping the same 6-inch-size reading area, and a 15% lighter weight at just 8.7 ounces.

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The new Kindle also offers 20% faster page turns, up to one month of battery life, double the storage to 3,500 books, built-in Wi-Fi, a graphite color option and more.

The new 3G Wi-Fi Kindle eReader stays at the $189 price, but in my opinion Wi-Fi connectivity is what most people will need.

The B&N Nook Wi-Fi eReader is priced at $149, so the new low Kindle price is not that impressive. Amazon has though said before that the price drop a couple of month ago to $189 triggered a sales rush. The new $139 will definitely help to reach a new buyer segment, but the ultimate goal should be a price below $100. I could imagine that we see the Kindle W-Fi selling for $99 this Holiday Shopping Season.

The all-new Kindle and Kindle Wi-Fi are now available for pre-order on Amazon, and will ship in over 140 countries and 30 territories beginning August 27.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.