Apple Having Trouble Getting iPad Content

Mar 19 2010, 11:48am CDT | by Robert Evans

Apple is definitely ascendant right now, but that doesn't mean they don't have problems. The Wall Street Journal (via TechEye) reports that Apple has not yet finished their price-negotiations with content providers. The Cupertino-based company wants low cost ($1) TV episodes on iTunes to help push their tablet.

The content creators are not happy with this proposed devaluation of their products. They also seem to be worried about the fact that Flash does not work on the iPad. Newspaper and magazine content for the iPad has also hit some hurdles. Those negotiations have been "backburner"-ed. Apple's E-Books are "on track", but that seems to be the only content they have nailed down.

As we get closer to the iPad launch, Apple's desperation will grow exponentially. The content providers seem to be betting on the fact that they can get a better deal if they hold on long enough. Time will show if they are correct.

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Robert Evans
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
Robert can be contacted directly at robert@i4u.com.