Ford is moving slowly when it comes to electric trucks and hybrid vehicles. The reason the company is moving slowly is because the batteries cost so much and the hybrid and electric vehicle market is not doing well. Many consumers are having a hard time stomaching the significant increase in price for a modest gain in fuel economy.
Ford says it's holding off on launching a fully electric truck because the battery packs are still too expensive. If the cost batteries comes down will likely see a greater adoption of electric vehicles including trucks, but for now automakers are right to hold off.
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