Apr 26 2012, 3:31pm CDT | by Mark Raby
It seems like Nokia wants to go small or go home. Small, that is, on the consumer's wallet.
One of the biggest selling points, of course, of Nokia's Lumia phones is their low price point, but the company might even be willing to create an even cheaper product.
According to the Wall Street Journal, Nokia is satisfied with the sales numbers of the Lumia 710 and Lumia 900 in some regions but disappointed in other regions.
CEO Stephen Elop was quoted by the Journal as saying, "We exceeded expectations in markets including the U.S. but establishing momentum in certain markets including the U.K. has been more challenging."
The 710 instantly pushed Nokia to #1 status in the list of top-selling Windows Phone manufacturers, largely because of its highly accessible price of just $50 after service agreement and mail-in rebate.
Of course, being the top Windows Phone manufacturer is kind of like being the best player in Little League - you'll still have a tough time competing in the MLB. In other words, Android and iOS are still dominating the market, and Nokia has a long way to go if it wants to legitimately compete in that field.
So far, Nokia has made quite an impression, and there is the possibility that it could almost single-handedly help bring Windows Phone within striking distance of the two larger smartphone OS players. It will need to continue innovating if it wants that to happen.
Or, it could go after the incredibly budget-conscious consumers who want the power of a smartphone but can't afford the high-end $200+ Android phones or iPhones. If it can truly own that market, it has a shot.
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at firstname.lastname@example.org.
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