Apple SVP of Industrial Design makes cleaned up marketing statement, but of course everybody now is trying to figure out what he is refering to.
Jonathan Ive is now a Knight Commander of the British Empire. During an Interview with The Telegraph Jony Ive made a statement that grabs the attention and imagination of Apple fans around the world.
When asked what design he wants to be remembered by, John Ive said this after a long pause:
“It’s a really tough one. A lot does seem to come back to the fact that what we’re working on now feels like the most important and the best work we’ve done, and so it would be what we’re working on right now, which of course I can’t tell you about.”
Apple Television, new iPhone 5 or something completely different? My take is that there is nothing special he refers too. Anything he is working on now is the best and most important product of course. It is a great answer, that Apple's marketing people approve off.