Microsoft goes the extra mile to get developers around the world make apps for the upcoming Windows 8 OS.
Back 20 years or so, Microsoft had a huge developer base. Then came Linux and the diversification started. Microsoft also made some wrong moves along the way to lose more and more 3rd party developers. Most notably the tools became really expensive. Now Microsoft has to scramble to catch up with Apple and Google to fill its app store with content for Windows 8.
Bloomberg reports that Microsoft has launched a massive campaign to support and pull in developers to build apps for Windows 8. Microsoft has hired design firms, interns and deployed engineers around the globe to help developers build new apps for Windows 8.
Lacking the attraction of the Apple iTunes App store, Microsoft has no other choice than to go proactive.
Microsoft will release Windows 8 Release Preview today.