Jun 14 2012, 2:47am CDT | by Luigi Lugmayr
Nokia finally got rid of Vertu. Vertu is making ridiculously expensive mobile phones by adding bling bling and exclusive services for the super rich. Nokia believes that this is the best option for the next step in Vertu's journey, enabling the brand to focus on increased opportunities for growth in the luxury category.
"With its strong brand, undisputed category leadership and attractive growth outlook, Vertu fits well with EQT VI's investment strategy. EQT VI is excited about the opportunity to develop Vertu as a standalone company and plans to drive the development of the luxury mobile phone category through significant investments in retail expansion, marketing and product development," said Jan Ståhlberg, Partner at EQT Partners, Investment Advisor to EQT VI.
Vertu is headquartered in Church Crookham, UK and employs approximately 1,000 people worldwide.
Source: Bloggermann by Keith Olbermann
Source: I4U News
Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at email@example.com.
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