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Nokia found buyer for Luxury Phone Unit Vertu

Nokia has agreed terms for EQT VI, part of the leading private equity group in Northern Europe, to acquire Vertu, the global leader in luxury mobile phones, from Nokia.

Jun 14 2012, 2:47am CDT | by

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Nokia found buyer for Luxury Phone Unit Vertu
 
 

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Nokia found buyer for Luxury Phone Unit Vertu

Nokia finally got rid of Vertu. Vertu is making ridiculously expensive mobile phones by adding bling bling and exclusive services for the super rich. Nokia believes that this is the best option for the next step in Vertu's journey, enabling the brand to focus on increased opportunities for growth in the luxury category.

"With its strong brand, undisputed category leadership and attractive growth outlook, Vertu fits well with EQT VI's investment strategy. EQT VI is excited about the opportunity to develop Vertu as a standalone company and plans to drive the development of the luxury mobile phone category through significant investments in retail expansion, marketing and product development," said Jan Ståhlberg, Partner at EQT Partners, Investment Advisor to EQT VI.

Vertu is headquartered in Church Crookham, UK and employs approximately 1,000 people worldwide.

 

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What It’s Like to Use a $10K Phone With a Real-Life Personal Assistant

Source: Wired

Within 10 hours of receiving my loaner unit of the Vertu Signature Touch, I almost dropped it onto a marble floor. It would have been ba ...
Source: Wired  Full article at: Wired Jun 4 2014, 5:38am CDT
 


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Update: 2

Bling Ring: Luxury Smartphone Tops $10,750

Source: Bloggermann by Keith Olbermann

There's a new high-end smartphone in town with the release of luxury mobile phone manufacturer Vertu's new Signature Touch model. But be warned, before you trade in your old Apple or Samsung it's worth noting that prices for this new good-looking gadget currently start at 7,900 euros ($10,750 ...
Source: Bloggermann by Keith Olbermann   Full article at: Bloggermann by Keith Olbermann Jun 3 2014, 10:58am CDT
 

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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