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Nokia found buyer for Luxury Phone Unit Vertu

Nokia has agreed terms for EQT VI, part of the leading private equity group in Northern Europe, to acquire Vertu, the global leader in luxury mobile phones, from Nokia.

Jun 14 2012, 2:47am CDT | by

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Nokia found buyer for Luxury Phone Unit Vertu
 
 

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Nokia found buyer for Luxury Phone Unit Vertu

Nokia finally got rid of Vertu. Vertu is making ridiculously expensive mobile phones by adding bling bling and exclusive services for the super rich. Nokia believes that this is the best option for the next step in Vertu's journey, enabling the brand to focus on increased opportunities for growth in the luxury category.

"With its strong brand, undisputed category leadership and attractive growth outlook, Vertu fits well with EQT VI's investment strategy. EQT VI is excited about the opportunity to develop Vertu as a standalone company and plans to drive the development of the luxury mobile phone category through significant investments in retail expansion, marketing and product development," said Jan Ståhlberg, Partner at EQT Partners, Investment Advisor to EQT VI.

Vertu is headquartered in Church Crookham, UK and employs approximately 1,000 people worldwide.

 

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Vertu Launches The New Constellation Smartphone
Within 10 hours of receiving my loaner unit of the Vertu Signature Touch, I almost dropped it onto a marble floor. It would have been bad. It ...
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Bling Ring: Luxury Smartphone Tops $10,750

Source: Bloggermann by Keith Olbermann

Vertu Launches The New Constellation Smartphone
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Samsung and LG will most likely make use of sapphire in the near future

Source: I4U News

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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