I like what Microsoft has done with Surface. Surface PCs are definitely cool enough that some Apple fans might actually convert. See the full feature set and design details in this earlier report. Below you can watch the loud and cool promotion video of the Surface tablets. The only issue I have for now is that the Windows 8 Pro Surface tablet is too thick with 13 mm to be cool. The Windows 8 RT model is with 9.3mm even 0.1mm thinner.
If I would have directed this Surface video, I would not have shown the Windows 8 Pro model. The thickness kills the esthetics of the Surface tablet completely. I hope for Microsoft that the ARM based Windows 8 RT Surface tablet has outstanding performance. This way most customers will not need the fat Windows 8 Pro Surface.