LeapFrog today announced two new platforms: LeapPad2, the next generation of the #1 kid’s learning tablet LeapPad, and LeapsterGS, a new learning video game system. LeapFrog landed a huge hit with the original LeapPad and the LeapPad 2 is aimed at continuing that success story.
"We were surprised by the incredible consumer demand for the LeapPad from the day it launched,” said John Barbour, chief executive officer at LeapFrog. “It was one of the hottest and hardest-to-find kids’ products last holiday season, and it received significant praise from parents, educators and the industry. With the introduction of the innovative LeapPad2 platform, LeapFrog continues to revolutionize and lead the category with engaging entertainment experiences filled with life-changing education that help children reach their potential.”
The new LeapPad2 features higher resolution front-and-back cameras and video recorders, the new faster LF 2000 processor and double the memory (4 GB), all housed in a durable, kid-friendly design. LeapPad2 also has improved battery life and is compatible with a new internal battery system and recharger pack available separately.
LeapPad2 includes extensive free content: a music player with five LeapFrog Learning Songs, a new Cartoon Director creativity app, an Art Studio creativity app, the popular Pet Pad writing app and choice of an additional app. LeapPad2’s exclusive Cartoon Director app makes the most out of the new features, letting kids develop their inner director by creating and starring in their very own cartoons, as well as sharing their masterpieces with family and friends.
By year’s end, the LeapPad content library will feature more than 325 game cartridges, apps, music, videos, eBooks and more. LeapPad2 is compatible with LeapFrog Explorer cartridges and LeapFrog App Center digital content.
LeapPad2 will be sold at MSRP $99.99 and is recommended for children 3 to 9 years.
LeapFrog’s Leapster video gaming products have garnered more than 50 awards. In 2011 Leapster Explorer, the #1 selling learning game handheld, was awarded Educational Toy of the Year from the Toy Industry Association. LeapsterGS, the newest addition to the Leapster family, will offer fast-action gameplay packed with rich learning in a revolutionary new learning video game system.
“Kids are exposed to and desire video games at an earlier age than ever. While a gaming system is sometimes inevitable, many parents would prefer to have an education-filled alternative,” said Barbour. “With LeapsterGS, we have created a video gaming system that parents and kids can agree on. Kids will love the action-packed gameplay and parents will feel confident that their child is learning while doing something they love.”
LeapsterGS is a substantial improvement over the current Leapster Explorer. It has a new thinner sleek design, larger screen, built-in motion sensor plus camera and video recorder, the new faster LF 2000 processor and 4x the internal memory (2 GB). LeapsterGS is compatible with a new internal battery system and recharger pack available separately.
LeapsterGS will be sold at MSRP $69.99 and is recommended for children 4 to 9 years.