Microsoft CEO Steve Ballmer said that Microsoft's hardware partners knew that Microsoft will get into the hardware business. According to a new report, PC vendors only got a heads up days ahead of the unveiling of Microsoft Surface.
Microsoft unveiled the Microsoft Surface tablets on Monday. It looks like PC Vendors had very little time (a weekend) to think about what it means for them that Microsoft will sell own-branded tablets. Reuters reports that Microsoft told hardware partners on Friday that Microsoft will unveil Surface. They also did not get the full picture according to sources.
This means we will just now start seeing the reactions of PC vendors once they have digested what Microsoft did on Monday with the unveiling of Microsoft Surface. For starters, PC vendors need to cope that Microsoft is now competing with them. How bad that will be is still to be seen as we have no idea yet how Microsoft will price the Surface computers.
The other issue is that Surface hardware is very cool. PC Vendors need to go back and see if their upcoming Windows 8 line-up is actually good enough or will look like crap next to Microsoft Surface tablets.