Forget the name Xbox 720? Microsoft could be standardizing Xbox naming to match Windows 8 family. Microsoft just secured a bunch of Xbox related domain names including Xbox 8.
So far the next Xbox gaming console has been mostly referred by Xbox 720. Microsoft has just a won a ruling to gain control over a bunch of Xbox related domain names. One of the names that caught attention is Xbox 8. Now Microsoft might just have gone after the name out of principle, but Xbox 8 has a nice ring.
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The company did not reveal anything about the next Xbox at the E3 2012, but new features like Xbox SmartGlass show that Microsoft finally got it and will integrate all devices on one single platform. That is why Xbox 8 is a very feasible name for the 2013 Xbox.
The Highlights of E3 2012: