Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek


Filed under: News | Mobile Phones


Help for Clearing the Online App Store Submission Hurdle

An in-depth guide on how to get your App approved in the App Store.

Jul 12 2012, 3:59am CDT | by

10 Updates
Help for Clearing the Online App Store Submission Hurdle


Recommend Your Tweet as Top Tweet:

Full Story

Help for Clearing the Online App Store Submission Hurdle

The last stage of any journey may prove the hardest.

That observation seems to hold true for app development. Some mobile technologists cite the online app store submission process as one of the more difficult parts of app development. The process can take a while, particularly if an app needs to be resubmitted for running afoul of submission guidelines.

“It can be very frustrating, especially when you pay the submission fee and then are required to make numerous revisions that can take several weeks of correspondence and tweaking prior to getting accepted,” says Chris Vendilli, founder of ProFromGo , a Pittsburgh-based Internet marketing firm that specializes in mobile application development.

William McCarthy, director of app development at Mobile Magnus , a mobile app maker with a development team in Ireland and the U.S., says the app submission task isn’t so much arduous as it is time consuming. “I wouldn’t say the process is difficult, but it is long-winded,” notes McCarthy. He says the process can take five to 10 days, adding, “If you mess up and have to do it again, it takes another five to 10 days.”

Timing was particularly important for the targeted release date for Mobile Magnus’ Leapin’ Leprechaun Lite: St. Patrick’s Day. The game -- with some help from an email to Apple -- made it into the App Store on March 17.

Each app store submission process -- from Apple’s App Store to Google Play to BlackBerry App World -- requires developers to follow different criteria and poses its own set of challenges, says a spokesman for Verivo Software , a Waltham, Mass., company that offers a mobile enterprise application platform. “One of the items that becomes difficult for nonplatform developers is re-submitting to app stores following every change made to their app, forcing them to repeat the process numerous times over the course of an app’s development and management.”

In listening to developer feedback and trying to make the submission process as painless as possible, some stores have changed how they accept apps to make submitting easier. For instance, Intel AppUp , a digital store designed for PCs, has redesigned their onboarding process and changed some of the requirements so developers with existing applications can more easily submit without making code changes. [Disclosure: Intel is the sponsor of this content.]

Avoiding Trouble
The app submission routine seems simple enough: It generally requires completing a form that describes the app and uploading the binary code. But there are pitfalls to avoid and, for developers, the task is finding ways to make things run as smoothly as possible.

Where to begin? For starters, app makers should avoid any obvious infractions that bring out an app store’s rejection notice.

“There are certain functionalities that almost always get rejected -- anything that interferes with the native functions and operations of the phone will get shot down every time,” says Vendilli. “For example, if you were to try and use a ‘Call Now’ feature that attempted to use your own VoIP protocol to place the call to the business, Apple will never allow it because they want you to use their built-in functionality for making calls.”

Earlier this month, ProFromGo announced a mobile app development service for iPhone and Android that aims to help Pittsburgh businesses roll out apps for their customers. The development service includes getting the businesses’ apps approved for the iPhone and Android app stores.

The company will focus on using a set of features that most business owners find valuable and that are also known to be easily accepted in the app store submission process, says Vendilli. “As app designers/developers, we’ve grown very familiar with what will fly and what will die ...”

Verivo, meanwhile, suggests that use of a mobile app development platform can help developers make a favorable app store impression. The company’s enterprise mobility platform steers developers in the right direction, matching UI and UX design standards set forth by multiple app stores, according to its spokesman.

App Testing
After the development phase, rigorous testing can help avoid app store trouble. Chris Eyhorn, executive vice president of the Testing Tools Division at Telerik , which provides developer and automated testing tools, says developers are under pressure to deliver “master golden copies” of their apps to app stores -- a situation he says recalls the days of physical software distribution.

“It goes back to where we need to make sure the quality of the app is super high,” says Eyhorn. “If we get an app with bugs in it, we will get nasty feedback and one-star reviews. It has a significant impact on downloads.”

That situation, says Eyhorn, underscores the need for putting apps -- and software updates -- through a series of tests, including unit tests to test the atomic features of the app, and integration as well as functional tests, to examine end-to-end scenarios.

Eyhorn also emphasizes that developers should observe caution when it comes to the test subject. An end-to-end test should be conducted against the final build to be uploaded as opposed to release builds. “Take the final output of your compilation process and use that for test,” advises Eyhorn.

By John Moore

John Moore has written about business and technology for more than 20 years. His articles have appeared in Baseline, CIO Insight, Federal Computer Week, Government Health IT and Tech Target. Areas of focus include cloud computing, health information technology, systems integration and virtualization. He is a frequent contributor to Digital Innovation Gazette .


iPad Air Giveaway. Win a free iPad Air.

You Might Also Like


Sponsored Update

Update: 10

GLCs told to provide RM7 billion to develop Bumiputera firms

Source: Malaysia Today

EurAsia Cup presented by DRB-HICOM - Day One
(The Malaysian Insider) – Putrajaya has directed government-linked companies (GLC) to generate RM7 billion in business opportunities for Bumiputera firms this year, Prime Minister Prime Minister ...
Source: Malaysia Today   Full article at: Malaysia Today 5 days ago, 2:05am CDT


Update: 9

Rafizi shows proof of Putrajaya’s hand in contentious carpet-trader loan

Source: Malaysia Today

Eileen Ng, The Malaysian Insider PKR lawmaker Rafizi Ramli today revealed documents to prove Putrajaya interfered in the RM32 million Bank Rakyat loan to ‎controversial businessman Deepak Jaikishan. Rafizi (pic)... READ M ...
Source: Malaysia Today   Full article at: Malaysia Today 6 days ago, 2:16am CDT

More From the Web

Update: 8

PAS MP claims Bank Rakyat loaned carpet-trader RM215m, interest free

Source: Malaysia Today

(Malay Mail Online) – Controversial businessman Deepak Jaikishan (pic) was given a whopping RM215 million interest-free loan from state-owned Bank Rakyat, a PAS lawmaker alleged today, despite Putrajaya’s claims otherwise ...
Source: Malaysia Today   Full article at: Malaysia Today Jul 14 2014, 5:52am CDT

Update: 7

MRCB, Nusa Gapurna and PKNS settle suit over RM3 billion PJ Sentral project

Source: Malaysia Today

(The Malaysian Insider) – Malaysian Resources Corp Bhd (MRCB), Nusa Gapurna Development Sdn Bhd (NGD) and PKNS Holdings Sdn Bhd have reached an out-of-court settlement over the ownership of the... RE ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 21 2014, 2:53am CDT

Update: 6

Story behind Syed Mokhtar’s ‘RM2.25 billion tax-exempt’ Bernas deal revealed, says PKR MP

Source: Malaysia Today

(The Malaysian Insider) – An innocuous written reply in Parliament has provided a peek into the cosy relationship between the Najib administration and Malaysia’s best-known businessman, Tan Sri Syed Mokhtar... ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 15 2014, 12:56pm CDT

Update: 5

Constitutional monarchy still murky concept

Source: Malaysia Today

After the RM4.5 billion land sale, the Sultan of Johor secured a 15% stake in MOL Access Portal (MOL) for RM396 million and took a 20% stake in Berjaya Times... R ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 14 2014, 12:37am CDT

Update: 4

Sultan of Johor’s RM4.5 bil backlash?

Source: Malaysia Today

"GOLDEN ASIA" Tokyo Premiere Press Conference
Has Sultan Ibrahim of Johor’s succession of big money deals over the last six months caused the tide of public opinion to turn against Johor’s royal palace? ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 11 2014, 8:49am CDT

Update: 3

Putrajaya denies carpet dealer given interest-free loan

Source: Malaysia Today

Eileen Ng, The Malaysian Insider Putrajaya today refuted allegations that Bank Rakyat had allowed carpet dealer Deepak Jaikishan to repay a RM32 million loan without interest foll ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 11 2014, 5:44am CDT

Update: 2

Malaysia Spends Over $9 million on MH370 Hunt: Report

Source: NDTV

"GOLDEN ASIA" Tokyo Premiere Press Conference
Malaysia has so far spent about RM27.6 million (over $9 million) on search operations for missing Malaysia Airlines flight MH370, an offic ...
Source: NDTV   Full article at: NDTV Jun 9 2014, 3:12am CDT

Update: 1

Bill for Kidex likely to soar to RM3.4b

Source: Malaysia Today

The original RM2.4 billion tag on the proposed highway did not take into account the cost of acquiring the land mostly in the urban areas, claims an assemblywoman Fabian Comelius,... REA ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 9 2014, 2:51am CDT

Shopping Deals


<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at




blog comments powered by Disqus

Latest stories

Bio Inc. Game Review
Bio Inc. Game Review
Bio Inc. Biomedical Simulator is a revolutionary game that has been developed by the illustrious DryGin Studios. With no more than a week after its official release, it is a game that will enable you to have the first-hand experience of maneuvering with numerous infections on a victim’s body.
Dota2 Best Players Win $5 Million in Gaming Contest
Dota2 Best Players Win $5 Million in Gaming Contest
A Chinese team NewBee has won $5 million in Dota2 gaming contest that was held between the best players of the online game.
Atom Run Game Review
Atom Run Game Review
The Atom Run application is a retro-futuristic action filled platform game from the Finger Lab team. It is filled with adventure that takes you to the future where all life forms have been wiped out to extinction.
Apple Asks Suppliers to Manufacture up to 80M iPhone 6 Units by December 30
Apple Asks Suppliers to Manufacture up to 80M iPhone 6 Units by December 30
Apple is reportedly asking its suppliers to gear up for company's biggest initial production run of iPhones. Apple ordered suppliers to manufacture up to 80 million units of both iPhone 6 versions with 4.7-inch and 5.5-inch screen displays by the end of this year.

About the Geek Mind

Read more about The Geek Mind.